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Sterling on Sunday

Topics on Sterling on Sunday are the stories two best friends might talk about: family, politics, celebrity nonsense, trouble with neighbors, coping with the kids at school and why things go wrong at work. The other stuff in life. All with the quirky twist of host Walter Sterling. Walter Sterling has compelled positive change in radio’s C Suite and on the air for decades. He was a creator of Adult Contemporary Radio while Executive Vice President in charge of the NBC FM owned Stations. Hired by the Board of Directors of Sirius Satellite radio, Sterling worked from pre-launch to profitability to build-out all Sirius’ formats, music and talk. He started the industry changing negotiations to bring Howard Stern to Sirius. “What two best friends talk about is not trivial, it’s a very big deal,” says Walter. That’s why Sterling on Sundays transitions the listener into the week with conversation about troubles at work, celebrity gossip and why the engine light never goes it. The audience is highly engaged.